Work

Selected work.

Campaigns, audience-scale content and production systems — each shown with the problem behind it.

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Performance Creative

Grupo Primo / Finclass — Performance Creative System

Grupo Primo

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Audience & Content

Invento na Hora — Audience at Scale

Invento na Hora

Case Study →

Brand & Commercial

International Brand Work — Chiliz, RYZE, YZ

Chiliz, RYZE, YZ Productions

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Performance Creative

BeConfident — One Message, Three Formats

BeConfident

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AI-Enabled Production

Finclass — AI in the Performance Pipeline

Finclass

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Personal / Experimental

A Creative Lab for Content, Editing & AI

Player Red

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Full Archive

Everything, organized by objective.

Acquisition ads

Finclass performance creative — hooks, angles and campaign variations

Views are YouTube counts on the hosting video. Many of these ran as unlisted ad creatives, so view counts don't represent total campaign delivery.

All 157

157 videos

Finclass · Ads

Promessa — os 4 experts (Tiago)

15M views · 53K likes

Finclass · Ads

Tirando duvidas v3

4.6M views

Finclass · Ads

Apresentação dos produtos

3.9M views

Finclass · Ads

Corda

2.1M views

Finclass · Ads

Tirando duvidas v1

1.1M views

Finclass · Ads

Lego

1.1M views

Long-form sales

VSLs — Grupo Primo

Views are YouTube counts on the hosting video. Many of these ran as unlisted ad creatives, so view counts don't represent total campaign delivery.

All 16

16 videos

Grupo Primo · VSL

A mágica dos R$9.205,20

1.4M views · 96K likes

Grupo Primo · VSL

Faça isso sempre que receber seu salário

1.3M views · 89K likes

Grupo Primo · VSL

O pix vai ser monitorado?

1.2M views · 90K likes

Grupo Primo · VSL

Como juntar R$7.740,11 começando com R$20

1.2M views · 70K likes

Grupo Primo · VSL

Fique rico com a crise em 2025!

1.1M views · 60K likes

Grupo Primo · VSL

Terceira guerra mundial vai ser financeira

1M views · 50K likes

Audience content

Invento na Hora — YouTube content built for audiences at scale

All 304

304 videos