About
From audience to production.
YouTube
Attention was earned in an organic environment first — years creating content for real audiences, well before performance marketing entered the picture, building a deep instinct for pacing, storytelling and consistency.
The Player Red channel →Performance
At Grupo Primo, that creative foundation expanded into performance creative, campaign production, testing and measurable marketing objectives.
AI
Today, traditional audiovisual craft is combined with AI-enabled workflows to explore faster and more scalable ways of producing content.
See it in the Lab →The capabilities aren't new. The combination is.
Years spent building content for audiences of millions shaped the editorial foundation. Performance creative added measurable acquisition thinking. AI now extends that system into faster, more scalable production.
Founder / Creative Lead
Vinicius Galvão Ferreira
Creative Production Specialist
10+ years across video editing, motion, VFX, post-production, performance creative and AI-enabled workflows. His background spans large-scale YouTube content, digital campaigns, performance creative and emerging AI production workflows.
Languages
Portuguese — Native
English — Advanced
Philosophy
Craft first, systems second, technology where useful, measurable proof whenever available.
Operating Model
A lean core with a curated specialist network, led by one accountable creative and production lead.
Capabilities
Clients & Collaborations
Grupo Primo
Leads audiovisual execution across Grupo Primo and Finclass acquisition and sales creative — creative strategy, hook development, alternate edits, creative testing and performance-led iteration.
Invento na Hora
300+ videos edited for a YouTube channel that grew from roughly 5M to over 15.5M subscribers, with review, feedback and coaching for a 7-editor team.
FURIA
Produced platform-specific edits for YouTube, Instagram and TikTok for a gaming/esports audience — long-form cuts adapted into short-form Reels and TikTok versions.
Gaba's Cooking Channel
Edited culinary content for TikTok, Instagram and Facebook, localizing edits into Portuguese, English and Spanish using AI-assisted workflows.
WorkStars
Directed and produced live podcast recordings featuring Brazilian CEOs and business leaders — camera, lighting, audio and real-time switching.
Influu
Branded, social and educational content, including event livestreaming and on-location shoots, alongside day-to-day studio operations.