Player Red Lab
Where new production styles get tested before they reach client work.
Not always AI — the space where Player Red tries approaches that break from the usual standard, learns from them and validates a method before proposing it on a real brief.
AI-Enabled Production
Finclass — AI in the Performance Pipeline
AI voice production entering the Finclass performance-creative pipeline — human-led editing, motion and storytelling paired with ElevenLabs-generated narration, tested across multiple ad concepts.
AI-assisted work
Tools
In production: ElevenLabs
Exploring: Adobe Firefly, Runway, Sora, Pika, Kling, Veo, Midjourney, Descript
Workflow R&D
Process, not just result — a real edit, side by side with its timeline.
The finished cut next to the actual editing process behind it — layers, cuts and timeline decisions, not just the polished output. Play either one, or both at once.
Edit Process — timeline, layers, cuts
Final Edit