Audience & Content
Invento na Hora — Audience at Scale
Lead Editor inside a high-volume YouTube operation — from roughly 5M to 15.5M+ subscribers, on a channel that passed 4B+ total views.
Period
Mar 2018 — Aug 2024
Role
Editor (2018), then Lead Editor (2019–2024) — editing, post-production, QC and team coordination
Team
Coordinated a team of 7 editors — review, feedback and quality control.
Formats
16:9
Platform
YouTube
Volume
300+ videos
Challenge
Sustaining attention, pacing and storytelling consistency across a high-volume publishing schedule — while the channel grew fast and production was spread across a team of editors.
Approach
Joining in March 2018, with the channel at roughly 5M subscribers, the work started at the edit itself. After becoming Lead Editor in 2019, the role expanded into the editorial operation: reviewing the team's edits, giving structured feedback and holding a consistent standard for pacing, storytelling decisions and the finished output.
Coordinating a 7-editor team meant keeping a recognizable editorial language at a large publishing scale — so the quality of a video didn't depend on who happened to edit it. That became an early form of the Creative Operations work done today: repeatable processes, review of creative output, and quality held at volume.
The Work
Invento na Hora
Results
5M → 15.5M+
Subscriber growth from March 2018 to August 2024.
1.09B+
Sum of confirmed YouTube views across all 304 Invento na Hora videos.
88.6M+
Likes summed across the same videos as the view count above.
300+
Videos edited or produced under review.
7
Editors coordinated as Lead Editor (2019–2024).
Role
Editor from March 2018 and Lead Editor from 2019 to August 2024 — editing, post-production, quality control and editorial standards, plus review and feedback for a team of 7 editors across 300+ videos.
Why It Matters Today
Invento na Hora is where the foundation for operating creative production at scale was built: editing for audience attention, holding quality across a team, giving actionable feedback and keeping a high-volume operation consistent.
That foundation now extends into performance creative, Creative Operations and AI-assisted production for Grupo Primo / Finclass — from audience-scale YouTube to campaign-driven creative, testing and scalable workflows.