Brand & Commercial
International Brand Work — Chiliz, RYZE, YZ
A curated set of international brand and commercial work — a spec Chiliz / Socios.com Barcelona partner launch edit built around FC Barcelona's fans, plus supporting pieces for RYZE and YZ Productions.
Period
One-off — delivered and closed, no ongoing engagement.
Role
Concept, research, editing, sound design and motion graphics.
Team
Freelance — independent projects, no embedded client team.
Volume
3 standalone pieces, one per client.
Spec piece — created independently, not commissioned by Chiliz / Socios.com.
Challenge
Introduce FC Barcelona as a new Chiliz / Socios.com partner — and make the audience feel the fans' passion before showing the product.
Approach
The edit was built around one idea: fans stay through the lowest moments. Research into the club's history led to a narrative arc anchored on a 0–4 Champions League loss to PSG and the decisive match that followed. Footage pairs iconic players with the fans' emotional reactions, connecting past and present support.
The turning point avoids the obvious star moment: the winning play comes from a pass at the right time — every player matters, just like every fan.
The soundtrack follows the same arc — suspense in defeat, hope before the next match, celebration at the win — layered with sound effects, narration and players' voices. Motion graphics carry the promotional message, and the app appears at the moments of peak euphoria, tying the emotion directly to Socios.com.
The Work
Role
Concept, research, editing, sound design and motion graphics for a spec Chiliz / Socios.com Barcelona partner launch edit, plus supporting work for RYZE and YZ Productions.